The importance of pitching. what are the do’s and dont’s?

Pitching is an important part of the business process, as it allows entrepreneurs to present their ideas and convince potential investors, customers, or partners to support them. Here are some do’s and don’ts when it comes to pitching:

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Only a quarter of young adults are financially literate. You don’t want to overwhelm them with terrible advice. Michael Clarck

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  • Do prepare thoroughly, research the audience and their interests, and practice the pitch multiple times.
  • Do focus on the key benefits of the idea or product and how it solves a problem or meets a need.
  • Do use clear, concise language and visual aids to help convey the message.
  • Do be confident and enthusiastic about the idea or product.

Do listen to feedback and be open to constructive criticism.


  • Don’t be too salesy or aggressive in your approach.
  • Don’t over-promise and under-deliver.
  • Don’t rely too heavily on technical jargon or industry terms that the audience may not understand.
  • Don’t neglect to answer important questions or address potential objections.
  • Don’t be afraid to ask for support or investment, as long as it is done in a respectful and professional manner.

In conclusion, effective pitching requires preparation, focus, and a clear understanding of the audience’s needs and interests. By following the do’s and don’ts, entrepreneurs can increase their chances of success and secure the support they need to bring their ideas to life.


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