DO’s of a press release:
- Focus on the news: The main purpose of a press release is to announce something newsworthy, so make sure that your press release is focused on the key information you want to convey.
- Write clearly and concisely: Use clear, concise language that is easy to understand, and avoid technical jargon or convoluted sentences.
- Get to the point: Start your press release with the most important information, and make sure the key details are included in the first paragraph.
- Optimize for search engines: Optimize your press release for search engines by including relevant keywords and meta descriptions, and using header tags to structure your content.
- Include quotes and statistics: Use quotes from key stakeholders, and include statistics or data to support your claims and provide context.
- Make it visually appealing: Use images, videos, or infographics to make your press release more visually appealing and engaging.
- Use proper format: Use a standard press release format, including a headline, subhead, and boilerplate, to ensure that your press release is professional and easy to read.
DON’Ts of a press release:
Don’t oversell: Avoid making exaggerated claims or using hyperbole in your press release. Keep your messaging honest and straightforward.
- Don’t ignore your target audience: Make sure that your press release is written with your target audience in mind, and avoid using technical language or terminology that they may not understand.
- Don’t be boring: Make sure that your press release is interesting and engaging, and avoid using a dry, formal tone.
- Don’t forget to proofread: Always proofread your press release carefully to catch any typos or errors before you send it to the media.
- Don’t ignore the media: Make sure to research your target media outlets and tailor your press release to their specific audiences and interests.
By following these do’s and don’ts, you can ensure that your press release is effective and gets the results you’re looking for.